VOIA
PERFORMANCE:
Building the complete athlete
VOIA PERFORMANCE
Democratizing World Class Human Performance
Voia Performance represents the evolution of athletic development. Founded by Justin Russ, Voia is not just a training system—it is a blueprint for high-performance longevity. Whether developing the next generation of junior tennis talent, refining the mechanics of a Grand Slam Champion, or empowering driven everyday individuals to optimize their physical health, our mission remains the same: to build bodies that are robust enough to withstand the rigors of the tour, explosive enough to dominate the court, and prepared for a lifetime of durability & longevity.
Meet The
Founder
JUSTIN RUSS | Founder
Justin Russ is a globally recognized strength and conditioning coach, industry educator, and consultant with over a decade of experience shaping athletes across the ATP, WTA, and NCAA. Currently serving as the Director of Athletic Performance at a premier South Florida facility, Justin’s methodology is backed by a track record of tangible winning. Before establishing Voia Performance, he served as the Assistant Strength and Conditioning Coach at the University of Virginia, where he architected the physical programming that guided Men’s Tennis to back-to back NCAA National Championships (2022 & 2023) and three consecutive ACC titles. His pedigree in player development runs deep. From 2015–2018, Justin served as Head of Tennis Performance at the prestigious IMG Academy, and he has traveled extensively as a private coach on both the ATP and WTA Tours.
A Championship Resume
Voia Performance is built on experience with the highest level of human performance. Justin Russ has successfully managed the physical development of:
Olympic Gold Medalists
Grand Slam Champions
Year End WTA Finals Champions
Top-10 & Top-5 Ranked ATP & WTA Players
World #1 & Junior World #1 Players
NCAA National Champions
Industry Leading Credentials
Transform
Your Training
with Customized
Coaching & Support
Industry Leadership & Consulting
We don’t just train athletes; we define the standard for the industry.
Consulting
Justin acts as a high-performance consultant for some of the nation's top collegiate programs, providing programming strategy and injury mitigation frameworks for:
University of Oklahoma
Michigan State University
Indiana University
Arizona State University
Georgia St University
University of Colorado - Boulder
University of Pennsylvania
University of Florida
University of Hawaii
Coaching the Coaches
A dedication to education is at the core of the Voia brand. As a National Presenter for TRX Training since 2012, Justin has delivered over 150 live and virtual education courses across 8 countries. He is a frequent speaker at industry conferences, shaping the knowledge base of coaches and trainers worldwide.
Credentials & Certifications
Certified Strength and Conditioning Specialist (CSCS): National Strength and Conditioning Association
Registered Strength & Conditioning Coach (RSCC): National Strength and Conditioning Association
Master Tennis Performance Specialist: International Tennis Performance Association (iTPA)
Advanced Sports Performance Coach: USA Weightlifting
Level 1 Coach: USA Track and Field
Functional Range Conditioning Mobility Specialist (FRCms)
Performance Enhancement Specialist: National Academy of Sports Medicine
Stick Mobility Level 1 Certified
